Monday, September 24, 2007

trends + business + politics: Good and Green Conference Helps Marketers Get Saavy


It might be cold in November in Chicago, but it will also be a little greener, thanks to the "Good and Green" marketing conference produced by PME Enterprises.

The conference promises to bring together mainstream marketers to teach them how to connect with today's ecologically concerned consumers, by having a better grasp on the "emotional, cognitive, and financial connection in today's greening consumer market."

The event features speakers such as Joel Makower (Chariman & Executive Editor, Greener World Media), Mike Indursky (CMO & Strategic Officer, Burt's Bees), and Gwynn Rogers (LOHAS Business Director, The Natural Marketing Institute) amongst others.

In addition to speaker presentations, the attendees will participate in speaker-led discussion groups, workshops and networking events that allow them to connect with speakers, sponsors and marketing peers.

Discovery Communications' Planet Green, Body + Soul Magazine, Ketchum Public Relations, Fast Company and Getty Images are some of the names that make up an impressive roster of sponsors supporting the event.

For further information: Visit Good and Green, or call 1 860 724 2649.

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