Tuesday, September 11, 2007

home + food + family: Healthy Kids Meals To Go--The KID FRESH Solution

Talk about brilliant ideas for health conscious urban moms on the go - presenting KID FRESH, the first kids only food store and meals to go business.

Located on the Upper East Side in New York City, Kid Fresh makes daily balanced meals (many organic offerings) with no artificial colors, preservatives or trans fats. The company offers meals for your littlest foodie to your adolescent (6mo-10yrs). Foods are presented with the finicky eater in mind with fun shapes and kid friendly packaging. In addition, one can place orders online as well as use Kid Fresh for catering for your next children's event, which can also be held at Kid Fresh for one of their great cooking parties.

The company opened its doors in January of 2007, and is touting itself as a children's lifestyle brand. The company is the brainchild of Mathias Cohen who came up with the idea while packing his own son's lunch. Add to the great idea, one award winning chef, a dietician and a pediatric nutritionist and the you have the beginnings of a potentially very exciting solution for the conscious yet busy parent. Mathias Cohen partnered with Giles Diloux (a former Dannon food marketing executive) and Samira Samii Mahboubian (a former marketing executive for Ralph Lauren Childrenswear) to complete the founding team. Kid Fresh flagship location is at 1628 2nd Avenue, in New York City. See site for details.

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