Tuesday, September 25, 2007

home + food + family: Promising New Baby Cereal Wards Off Future Child Allergies, Asthma and Eczema

Great news for health conscious moms! Nurture, the parent company of HAPPY BABY, the first nationally distributed fresh frozen organic baby meals, announced the launch of HAPPY BELLIES, a baby cereal enriched with Probiotics and the only cereal providing DHA.

Probiotics are a friendly bacteria that live in the intestines and help the immune system by discouraging harmful bacteria from developing. DHA is an Omega 3 Essential Fatty Acid that is critical to baby's brain development, particularly during the first year of baby's life when the brain triples in size. Together, the combination of these nutritional components aids in the critical development eye and brain development, while warding off future allergies, astham, and eczema.

HAPPY BELLIES is recommended by Dr. Robert Sears who has worked with Nurture since its founding to develop a full range of healthy meals for babies and toddler. The cereal products available include Organic Multi-Grain Baby Cereal (Organic Oats, Organic Quinoa, and Organic Amaranth) - making this variety a hearty source of protein and dietary fiber. HAPPYBELLIES will be available nationwide beginning October, 2008, and found at Whole Foods Market, Babies "R" Us and conventional grocers.

The company was founded Shazi Visram (CEO) and Jessica Rolph (COO) who created the company based on the belief that every baby in the world deserves to have a happy belly. For every package of HAPPYBELLIES or HAPPYBABY purchase, the company has committed to feed one malnourished child in Malawi through Project Peanut Butter www.projectpeanutbutter.org.

For more information go to www.happybabyfood.com

List of DHA benefits as well as findings of inadequate DHA and Omega-3 Fats in diets. Information includes:

* Infants who have low amounts of DHA in their diet have reduced brain
development and diminished visual acuity

* Cultures whose diet is high in Omega 3 Fatty Acids have a lower
incidence of degenerative diseases of the central nervous system, such
as multiple sclerosis.

* Some children with poor school performance attributed to ADD have been
shown to have insufficient essential fatty acids in their diet.[Source:

The health benefits of Probiotics in the body include:

* Probiotics help keep a healthy balance of bacteria in the large
intestine. By discouraging the growth of disease-causing bacteria,
probiotics provide a boost to the immune system and help to prevent or
treat a variety of ailments

* Strains of good bacteria have been shown to reduce colic in infants

* Reduce intestinal allergies. Probiotics promote anti-allergic
processes by stimulating the production of growth factors suppressing
allergic reactions to potentially allergic foods

* Probiotics may also help reduce the symptoms of irritable bowel
syndrome, help manage lactose intolerance, and promote bowel regularity

* Prevent infections in the intestines and elsewhere in the body
including bronchitis and pneumonia

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