Tuesday, October 23, 2007

trends + business + politics: Music Biz Player Offers Greener Options for Indie Artists

Musicians, historically have taken the the lead in mobilizing social change, and the environmental cause is no exception with events like Live Earth and Carbon Neutral Music concerts becoming the trend. But one area of the music biz that has been least environmentally friendly, is disk manufacturing.

"Let's face it, there's no such thing as a truly environmentally-friendly compact disc," says Lindsay Gillespie, President and Founder of MUSIC MANUFACTURING SERVICES (MMS). "The discs themselves are made of metal and plastic. But more and more, musicians want to reach their fans in an environmentally friendly way. So we're doing everything we can to help them do that."

MMS ( full-service CD, DVD, and record manufacturer ) manufactures millions of CDs for independent musicians and labels each year, and this year will implement a Green CD Program, the first of its kind in United States.

The program entails the use of 100% recycled plastic and bio-degradable PaperFoam(TM) trays for DigiPaks(TM), and is making FSC (Forest Stewardship Council) approved papers standard for most CD projects. The company will additionally use vegetable-based inks for packaging, and offer a wide range of recycled papers.

"If there's a packaging element or innovation that will reduce our environmental footprint, and be affordable for our clients, we want to offer it. We also want independent musicians to be on equal ground with major labels, when major retailers demand that products meet stricter environmental specifications."

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