Wednesday, October 10, 2007

trends + business + politics: Natural Pet Food Boom Sends Tails Wagging


Fido deserves the wellness life too, according to recent surveys that found the natural pet food market exploding from $1.3 billion in 2007 to $2.5 billion dollars in 2012. The study was recently conducted Packaged Facts.

Researchers believe that the growing concern over pet food safety, stemming from the spring 2007 pet food recalls, combined with an already high consumer interest in natural and organic products is driving the growth. The report tracked sales of natural pet food through supermarkets, drugstores, and mass merchandisers surging in 2006, rising more than 200% to reach $29 million. Sales exploded during the first two quarters of 2007, however, nearly tripling to $82 million and further showing the impact of changing consumer perceptions in the wake of the recalls. Packaged Facts expects to see full-year 2007 tracked sales of natural pet food at a whopping $180 million-more than a 500% jump over 2006 sales.

"The impact of the pet food recall may be felt for years to come, as
consumers make product safety a top concern and marketers respond by
placing appeals like product safety, reliability, and quality at the
forefront," notes Don Montuori, Vice President of Publishing. "Although pet
specialty outlets are still the primary venue for natural and organic
products, these products are rapidly infiltrating mass-market outlets,
where growing demand represents big opportunities for natural and organic
marketers."

Good news for pets. We know tails are wagging from coast to coast !

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