Tuesday, October 2, 2007

.Op-Ed:
When Fashion Hawks Pharmaceuticals-Project Runway Sells Botox as a Lifestyle "Solution"


We just across some news that Botox is linking up with Kara Saun, of Project Runaway fame (season one), and Gen Art Fresh Faces campaign to promote the uses of Botox for "excessive underarm sweating" or "a serious medical condition called severe primary axillary hyperhidrosis." Apparently Botox "blocks the chemical signals from the nerves that stimulate sweat glands."

This rather "interesting" co-branding relationship is awkwardly trying link the fashionable set to yet another use for Botox, other than the temporary numbing effects of aging. Allergan, the company manufacturing Botox, says that the partnership is meant to highlight how this condition impacts a woman's lifestyle.

We are not taking issue with the existence or inconvenience of such a condition, but rather how a supposedly "serious medical condition" got lumped in with a season one contestant on a cable reality show, and an arts organization known for discovering fresh talent.

The letter below from Kara Saun, from the Project Sweat Free site is even more bewildering, as it appears to be selling the convenience of this drug for her fashion conscious client and her design process.


Read for yourself and tell us what you think, write to inquiry@thelohasian.com


Letter from Kara Saun:



As a fashion designer, I see first hand the impact that excessive underarm sweating can have on a woman's wardrobe choices.

Some people never think about sweating at all – but for some who experience excessive underarm sweating, it's something that impacts many of their daily activities, including their fashion choices. When I think about the colors and fabrics I use in my designs, I keep in mind that many people suffer from excessive underarm sweating, and I know that women I dress worry about it because they are always asking me what they can do to avoid sweating on their clothes.



Many of the actresses I work with are reluctant to wear certain fabrics, such as silk, because they are afraid that underarm sweat stains may appear when they are on camera or walking the Red Carpet. Often I have to sew bulky dress shields into dresses to prevent the stains, but some designs do not permit such padding. Excessive underarm sweating is not only an issue on the big screen – it affects women of all walks of life. In fact, nearly one million women in the United States suffer from excessive underarm sweating.


I am thrilled to be involved in the "Project: Sweat Free" health education campaign, because it is an opportunity for me to talk about what many in the fashion world consider a taboo topic – excessive underarm sweating can be a serious medical condition that affects many men and women across the country. I consider myself a very action-oriented person, and I want to urge people who feel that their sweating is impacting their daily activities and choices to not be embarrassed about it and speak to their dermatologist about appropriate treatment options. When women are afraid that they are going to sweat on their clothes, they become less confident in certain fabrics due to fear of showing sweat stains, whether they are dressed in casual clothes or in haute couture.


Once a woman is treated effectively for her excessive underarm sweating, a whole new world is opened up to her and as a clothing designer it is delightful to see the transformation – she can wear anything she wants – any style, any color, any cut, any fabric – and be confident that people will be looking at her and her fashion choices, not her sweat stains.


Best wishes,
Kara Saun

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