Friday, November 23, 2007

celebrity + charity + global relief:
Celebrity A-Lister's Join Kids Charity Effort Set to Reach 500 Million People Globally



Some of the world's most notable film, music and literary stars are getting behind the Listen Campaign; an extraordinary organization seeking to aid the suffering of the worlds children by asking the world to listen and experience the harsh realities confronting these kids.

Natalie Portman, Samuel L Jackson, Ashley Judd, Ben Kingsley,Jessica Lange, Brooke Shields, Kurt Russell, and Goldie Hawn will team with literary notables such as African Nobel Prize Winner Professor Wole Soyinka and Ishmael Beah ( author of New York Times' bestseller "A Long Way Gone") to create a media campaign that will reach an astounding 500 million people in 60 countries through television, radio, web, print and mobile phones.

The annual campaign will harness the power of creative artists (film stars, music performers, visual artists, writers, directors and music producers) to create a cross-media campaign that will highlight the needs of children affected by poverty, war, disease, exploitation, natural disasters and AIDS. The Listen Campaign then raises funds through its charity that will benefit 200 charities worldwide estimated to raise $100m in the first year alone, with $1bn over the next decade.

The film talent backing the effort had visited children's charity projects in India, Egypt, Peru, the US and Uganda to film the process of listening to children's stories. These filmed experience were produced into six short "webisodes"and are now online at www.listencampaign.com. In addition, CBS Television will air these stories in the first of two primetime specials entitled "Why Listen" for broadcast in June 2008, with 48 Hours' Susan Zirinsky overseeing as Executive Producer.

The literary talent backing the initiative are donating short stories to Listen to be featured in newspapers and magazines around the world as the campaign unfolds.

The culmination of the Listen Campaign is "Listen Live" - a global broadcast event staged in Los Angeles in June, which will see music stars collaborating to perform one-off covers of the world's best known hits. Stars participating include Dave Stewart of Eurythmics fame and legendary producer Don Was (Rolling Stones) has already signed up to Music Director the event. Other artists headlining the event will be announced soon.

Listen is providing an innovative and powerful media platform for creative artists to harness their talent for the purpose of aiding disadvantaged children to the world. The public will be provided with a wealth of music, art, stories, and films, as well as the down to earth stories of children living with poverty, disease,natural disaster, exploitation, war and AIDS. In addition the public will be guaranteed that 100% of funds raised will go directly to the Listen Charity, with none going to fund the media campaign or broadcast event, and that 90% of donations will reach projects in the field. Every donor will receive five feedback reports over two years on how their money is being used to change children's lives.

For more information on how you can listen, watch and and support the campaign, go to: www.listencampaign.com

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