--celebrity + charity + global relief--
Advertising has a nasty connotation with many individuals - implying the promotion of excess and useless mass consumerism. But in some cases, advertising can be a powerful vehicle promoting ideas for positive social change.
The World Wildlife Fund has always used advertising to brilliantly promote its message of uncompromising awareness. Here are some of the best, boundary pushing, ads over the last several years from WWF, that show how advertising can be used to inspire global change.
For more information on WWF , go to www.worldwildlife.org