Friday, February 8, 2008

Riveting Social Advertising Thrusts the Homeless Issue to the Forefront

--trends + business + politics--

Advertising can peddle useless products or socially transformational issues. Done right, ads can create a powerful wake up call to usually overlooked issues. Here is an example of ads from around the world that bring homelessness to the forefront.

Ad from Portugal saying "Help so that no one has to come here for food"

Homeless ad from Brazil showing clothing outline on newspaper

Homeless ad from Brazil saying "Help a child escape the streets. Donate to our children's villages in Brazil."

Homeless billboard ad in India

Homeless ad in South Africa, saying "Any old clothes will do. You wouldn't be caught dead in them, but for a homeless person they could mean the difference between life and death."

Homeless tent card ads designed for coffee shops. Inside the card there is a photo image of a hiding child. Text says - "Over two hundred thousand children live in places you can not imagine."

Homeless ad in the U.S showing nutritional information for garbage bin

Homeless ad on public bench in the U.S. saying "If you lived here, You'd be home right now."

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