Friday, February 1, 2008

Super Bowl XLII Get's Earth Friendly

--trends + business + politics--

Sports fan or not, the Super Bowl is an amazing event worth noting.

This year marks the second year in a row for the event to be powered by 100 percent renewable energy (solar, wind and geo-thermal) to offset emissions. Salt River Project, of Phoenix Arizona, is supplying the SRP Earthwise renewable energy. As the energy provider, the company will donate renewable-energy credits from wind and solar energy sources. In addition the Super Bowl is producing an initiative titled "Super Forest," which in collaboration with the Arizona Department of Environmental Quality, the US Forest Service and the White Mountain Apache tribe will plant thousands of trees to help offset the greenhouse gas emissions produced by the massive event. The trees are expected to reforest approximately 42 acres of land devastated by the Rodeo Chediski fire, and to plant an additional 42 trees at Valley schools in honor of the Super Bowl.

The NFL is not new to enacting mindful initiatives. The organization has operated the Environmental Program for the last fourteen years as an ongoing community effort to produce community oriented environmentally focused programs to the host cities. Such programs have include; prepared food recovery initiatives that collect and distribute prepared foods to community shelters and soup kitchens, solid waste management and recycling which diverts waste from landfills, materials donations which donates left overs materials and supplies, and sports equipment and book donations to underprivileged kids.

Regardless of weather the Patriots or Giants win, the NFL has already won big nods for its charitable and environmentally friendly plays.

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