Friday, April 18, 2008
There is no doubt that Eco-Fashion has been riding on a major trend wave for the last year. Those who are more married to the Eco part of Eco-Fashion are all keeping fingers and toes crossed that the fascination is less trend and more evolution in consumer culture. A new online magazine backed by a very large and reputable player makes us think that Eco-Fashion just might be here to stay.
The magazine is called "Thread" and is backed by none other than BBC and fashion designer Katherine Hamnett. The online site touts a catchy tag line "Fashion Without Victim" and features colorful if hard to navigate images and feature stories. The site is positioning itself to "cut the heat of ethical fashion" and aspires to cover a range of issues from the environmental footprint of clothing manufacturing, to the impact of the fashion industry on human and animal rights and why the choices consumers make as clothes shoppers make a real difference. One thing is for sure, the folks behind the new endeavor understand the need for more information on the origins of Eco-Fashion, and are clearly hoping to educate the green fashionista on subjects beyond next seasons fashion picks.
Thread magazine will launch on 22 April 2008 in conjunction with a new four-part series on BBC Three. In ‘Blood, Sweat And T-Shirts’, six young fashion lovers will swap shopping for the factories and back streets of India to make clothes for the British High Street, offering a unique insight into how our clothes are made. The magazine will be supported by BBC channel BBC Three, BBC Radio 1, 1Xtra, BBC Asian Network and BBC 6 Music and on bb.co.uk/blast.
To check out Thread, go to the SITE