Thursday, April 24, 2008

Organic Food Market Holds Strong
as World Faces Frightening Food Shortage

--trends + business + politics--

With all the talk about the failing economy filling up the airwaves, and the food shortage making front page news worldwide, one would think that the more costly organic food market would be in a state of crises. According to researchers, nothing could be farther from the truth.

Between 2001 and 2008, sales of natural food and drink products at specialist stores in the US have risen steadily from around $11.9bn to $19.6bn, according to market analyst Mintel. The Organic Trade Association reported recently that the Canadian organic market is booming with annual growth above 20 percent. So what's driving what some would believe is a surprising trend ?

The impact of intensified agriculture and the shipment of food on the environment, as well as the impact of meat consumption on crop supply, are playing an increasingly larger role in the mind of the ethically-minded consumer. And as such this sector is more likely to pay a premium that is likely to offset any price issues. West coast based Investors Ideas reported increased value for the stocks it surveys in the specialized areas of organics and health. These firms include: Hail Celestial, Herbalife, SunOpta, SuperValu, United National Foods, USANA, Whole Foods Market.

"It is interesting that this trend emerges in parallel to the World Bank stating that food prices have increased 83 percent worldwide over the past three years and food shortages are becoming a global issue," wrote Investor Ideas.

"There is a global shift taking place in the food, water and health sectors as we face consequences of environmental damage due to pollution, global warming, agricultural trends and use of pesticides and global drought."

It is a surreal and sad fact that millions of consumers are willing to pay top dollar to simply avoid the toxic and environmentally taxing impact of conventional foods, while millions today are faced with what some believe to be the worst food shortage since WWII. It seems that eating has become a life and death game for everyone...although for some more immediately than others.

(Information & Data Source: Food Navigator)

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