Tuesday, April 1, 2008

Toys R Us Get's Earth Friendly
With Eco-Friendly Toy Line


--home + food + family--

It takes simple things to make a mother happy; a healthy child, a smiling face..and these days - a safe toy !

Toys R Us, has finally caught up with the times and recognized that parents want safe play for their kids that's also safe for the planet, and are launching their own line of environmentally friendly toys on Earth Day, April 22, 2008 . As headlines seem to appear weekly with warnings of lead infested and otherwise toxic toys, its a good thing that a big retail giant like Toys R Us stepped up to offer their own "healthier" alternative.

"We know that kids are becoming more environmentally conscious and are curious about how they can do their part to help protect the planet," said Karen Dodge, Chief Merchandising Officer, Toys"R"Us, U.S. "Going green is more than just a trend. It's becoming a lifestyle. This is just our first step in offering our customers the best selection of eco-friendly and organic products in all of our Toys"R"Us stores nationwide."

The new collection will include natural cotton plush animals, organic cotton dolls, and all natural wooden toys (just like grandma's). The products will come packaged in earth tone boxes (made of 70% recycled materials) with a green "R" logo with a green leaf and the words 'recycle,Renew, Reuse, Re-Think." All cottons on all toys are organic, all dyes are natural and water based, all woods are decorated with wood burning techniques (marked with a Forest Stewardship Council Logo) and nothing will include bleaches or synthetic materials.

We give a big nod to the retailer for this recent move. Although it still carries a multitude of products that are hardly earth friendly, this step will without question help raise awareness for natural alternatives in the toy market to a demographic that might not be familiar with such options just yet. This move also adds competition with smaller players producing natural toys, while simultaneously boosting the acceptance and recognition of this market segment, within the toy industry.



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