Wednesday, May 21, 2008

Certified Culture: New Study Shows Label Reading is Good for You (and the Economy)


--trends + business + politics--

Good news for all you compulsive label readers (this writer included) - turns out you are in good..and big, company.

According to a recent study by the Natural Marketing Institute (NMI) certain labels and certifications are in fact driving purchasing decisions. The finding was part of the NMI's 2007 LOHAS Consumer Trends Database, and show that certain certifications garner higher awareness and understanding of products in the market and as many as three quarters of LOHAS (acronym for Lifestyle of Health and Sustainability) consumers agree that this increases the likelihood of purchase.

The report also indicates that no certification has matched the impact of programs such as ENERGY STAR, however consumers looking for proof of marketing claims are on the rise and it's sure to bring added interest and credibility to other certifications in the market.



(Source: Environmental Leader)


1 comment:

adrian2514 said...

Hey! I always try and read products labels before I buy them. I'm glad to hear that its good for our economy (especially when its doing so bad rigth now). I was browsing through a bunch of political websites and blogs (mostly liberal ones) and I came across your blog and find it to be very interesting. There are a bunch of others I like too, like huff post, and other news sites like politico. Do you know of any that cover politics and the environment? I saw earthlab.com which has mostly environmental info but some politics. I took EarthLab.com’s carbon calculator (http://www.earthlab.com/signupprofile/). It was pretty easy to use (and it doesn’t make me feel guilty after I take it). Are there any other blogs you would recommend? Can you drop me a link to your favorites or any ones with green info?