--trends + business + politics--
Good news for all you compulsive label readers (this writer included) - turns out you are in good..and big, company.
According to a recent study by the Natural Marketing Institute (NMI) certain labels and certifications are in fact driving purchasing decisions. The finding was part of the NMI's 2007 LOHAS Consumer Trends Database, and show that certain certifications garner higher awareness and understanding of products in the market and as many as three quarters of LOHAS (acronym for Lifestyle of Health and Sustainability) consumers agree that this increases the likelihood of purchase.
The report also indicates that no certification has matched the impact of programs such as ENERGY STAR, however consumers looking for proof of marketing claims are on the rise and it's sure to bring added interest and credibility to other certifications in the market.
(Source: Environmental Leader)